GT Omega
Learn more about how Viperio generated $73,000+ in revenue for the UK's leading racing chair company.
How Viperio generated $73,000+ in revenue for the UK's leading racing chair company.
A Partnership Off To A Good Start
Announced in May 2015, the partnership turned heads as Viperio were one of the smallest teams that GT Omega had brought on as an affiliate at the time. The partnership started conversations on Twitter & YouTube, after many were surprised to see a recogniseable endemic brand partner with Viperio, who at the time were still an amateur team.
From Social to Sales Revenue
Between May 2015 & December 2018, Viperio generated 261 unique orders in the UK, and 88 in NA. Tracked via discount codes and referral links, total order value was approximately $73,031.
Developing the relationship as we grow together
Commission from chair sales was reinvested back into our competitive activities, helping Viperio send players to compete at events in venues such as Wembley Stadium. As the profile of Viperio within UKI esports increased, GT Omega provided players & streamers with office chairs to visually cement our partnership on social media and streams.
Competing together and rewarding Viperio fans
41 players have worn a Viperio jersey featuring a GTOmega logo while representing the club at offline events, to be seen by other competitors, featured on the live broadcast and captured in event photos.Viperio and GT Omega also gave away office chairs on Twitter to encourage fans to drive further attention to the promoted product.