Furniture
GT Omega
From grassroots to revenue: How GT Omega generated $73,000+ in sales through Viperio
Sponsorship
Affiliate
Driving New Sales
From grassroots to revenue: How GT Omega generated $73,000+ in sales through Viperio
Early Access Advantage
In a move that turned heads, GT Omega made an unconventional decision. Having historically sponsored some of the biggest and best teams the UK had to offer, GT Omega announced a partnership with Viperio, a small, amateur esports organisation at the time.
The announcement stirred conversations across X (formerly Twitter) and YouTube. What many failed to consider, was that GT Omega created early mover advantage, gaining authentic access to a developing esports audience before competition for attention intensified. By aligning with Viperio early, GT Omega positioned itself as a supporter of grassroots esports. This created a strong foundation for long term brand affinity that paid off as Viperio's reach and presence expanded.
Measurable Impact
Turning community engagement into trackable revenue
For GT Omega, Viperio wasn't just generating impressions, but convering engaged fans into customers. Over a three year period, Viperio delivered direct measurable commercial return for GT Omega. Tracked via affliliate links and discound codes, the partnership delivered 350+ orders across the UK & North America, totalling over $73,031+ in direct revenue.
Solution
Scaling visibility as Viperio’s competitive profile increased
The relationship evolved as Viperio grew in profile across UK esports and revenue results showed that the partnership was successful. Viperio invested into pushing competitive teams to higher profile events, including competing at venues such as Wembley Stadium. In parallel, GT Omega increased their visibility across Viperio players and creators, with Viperio branded chairs to integrate the product into player setups, social media content and competitive environments, for non-disruptive brand integration.
Community Engagement
Building brand affinity through players, fans and live events
Over the course of the Viperio & GT Omega partnership, over 40+ players wore Viperio jerseys featuring GT Omega branding at offline tournaments. This embedded GT Omega within Viperio's ecosystem, providing exposure across live broadcasts, event photography and community generated media.
Viperio and GT Omega also worked on joint social activations, including chair giveaways on X (formerly Twitter), to incentivise engagement and to drive product awareness within Viperio's highly engaged community.
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