2024
ZOTAC
See how multinational video card (GPU) and mini-PC manufacturer ZOTAC cemented their brand in the hearts and minds of UKI & Nordic esports enthusiasts, by adding Viperio as a core part of their sponsorship portfolio.
Sponsorship
Content
Building a winning image
How ZOTAC elevated their brand presence with esports enthusiasts, through Viperio & underdog storytelling.
Supporting the rise of UK Counter-Strike
Building a winning image takes more than just having good products. Brands aligning themsevles to victorious teams is a common way to share the glory of competitive success and associate winning qualities with a brand’s products.
ZOTAC were keen to improve their brand loyalty with UK esports fans by becoming a trusted supporter of an authentic UK esports property. Viperio, a team with 10+ years of esports heritage at the time, was an rising star within the British Counter-Strike scene, and made a great fit based on ZOTAC’s current priorities.
Problem
Sharing Success and Capitalising Opportunity
Less than one month into a partnership, Viperio surprised Counter-Strike fans across Europe, by qualifying for the BLAST Paris Major EU RMR event in Copenhagen, a tier one tournament against Europe’s finest rosters for a place at the Major. With what could be considered the opportunity of a lifetime for these players, Viperio & ZOTAC worked collaboratively to ensure that the players were set up for the best chance of success, whilst also allowing both brands to document the storyline through various media activations.
Viperio & ZOTAC sent the players across Europe to the Kinguin Esports Performance Centre in Warsaw, Poland, a purpose built facility, best in class for esports team training bootcamps. The trip was publicised as the “ZOTAC Viperio Training Camp” across social media posts and video content, and allowed the Viperio players to train and socialise in-person.
Throughout the camp, Viperio & ZOTAC filmed various pieces of content designed to capture the team's spirit and development. This included the first episode of "Viperio: Road to Paris - Episode #1 (Poland)" that documented the team's arrival, training sessions, and team bonding. Additionally, Viperio created content focused on each individual player, showcasing their personalities and dedication. This provided ZOTAC with valuable marketing assets. By sponsoring the bootcamp and being prominently featured in the content, ZOTAC not only aligned itself with the success of the Viperio team, but also gained access to engaging social media posts and videos that would resonate with esports fans, a key demographic for ZOTAC's high-performance gaming products.
Solution
Documenting the Storyline through Branded Video Content
The first episode of "Road to Paris - Episode #1 (Poland)" documented the team's arrival, training sessions, and team bonding. Viperio created content focused on each individual player, showcasing their personalities and dedication, providing ZOTAC with valuable marketing assets ahead of upcoming events.
By sponsoring the bootcamp and being prominently featured in the content, ZOTAC not only aligned itself with the success of the Viperio team, but also gained access to engaging social media posts and videos that would resonate with esports fans, a key demographic for ZOTAC's high-performance gaming products.
Concept
Supporting wider ZOTAC campaigns
Viperio made their players and staff available to support on wider ZOTAC projects outside the main scope of our partnership. This has included Viperio leadership attending a ZOTAC activation of an early screening of Spider-Man: Across the Spider-Verse, celebrating the launch of Spider-Man branded ZOTAC graphics cards, as well as joint content projects in collaboration with NVIDIA UK to highlight the use of NVIDIA Reflex software with ZOTAC graphics cards.
FAQ